INCUP Inspiration

ADHD brains are motivated by different things than neurotypical brains.

One acronym that describes what motivates our brain is "INCUP."

This visual guide gives you practical ways to add INCUP to your tasks so you can:

• Increase motivation

• Reduce procrastination

• Make boring tasks more engaging

• Improve follow-through

You’ll find concrete examples for adding novelty, creating urgency, turning tasks into challenges, and connecting work to purpose.

If you’ve ever wondered why you can’t “just do it,” this tool explains why and what to do instead.